Jun 18, 2018
Welcome back for another episode of Health Coach Conversations! This is a special episode featuring Marsha of Yes Yes Marsha . Today we are going to address marketing your practice, and the best ways for you to grow your business through marketing. As a bonus, we give you the 5 best FREE ways to market your practice. In this episode Cathy talks about the following:
- How to make your dream clients fall in love with you by using stories.
- Science behind how storytelling can affect our brains.
- Tips to stand out storytelling to grab potential clients interest.
- Emotional engagement, via storytelling.
- What did it look like, how did it feel.
Humans love stories. As humans we are wired to connect, we need it to survive, and storytelling has been in our blood for generations. Storytelling affects our brains - when you tell a story and tell it well, people’s brains respond as if they were in the story. When you engage potential clients emotionally, they get to know you very quickly and if you have similar viewpoints you instantly build trust there. The emotions in your stories can also affect the emotions of the listener; which not only helps them to remember what you said but also to remember you. We base all our buying decisions based upon emotions, so let your stories help you.
We all have a ton of stories, but to tell a good story there are a few things to keep in mind. It’s less about the narrative itself and more about how you tell it. Emotions are how we connect with others, break each story down to what did it look like, and how did it feel - leaving out these details are the difference between a story that jumps off the page and into the readers head vs something they scan over and immediately forget. Only use language that you would use conversationally, if you don’t actually exclaim “Tally-Ho!” on a regular basis, don’t put it into your stories. Start your stories with an action sequence, this is where you see the granular details that keep people hooked. There are also things you should avoid with your stories. Never share a story that you haven’t come to peace with yet, you emotional distance from it. If you don’t feel okay when telling the story, the listener will pick up on that and feel unsafe. Only share one idea per story, anything that you edit out right now can be used again later or somewhere else - but keep your stories focused around one central idea. You are allowed to write and share more, I promise! One of the best things you can do for yourself to grow your own storytelling skills, is to read and listen to others tell their stories.
Tricks to Telling Unforgettable Stories!
- The way you tell a story is much more important than what happens in it.
- Ask yourself two questions: What did it look like? And How did I feel?
- Always tell things in the chronological order that they happened to you.
- In order to edit your stories, think about what you most want to get across as a result of the story, and cut everything else. “Kill your darlings.”
- Always start your stories in an action scene - this is where you find granular details.
Things Mentioned In This Episode:
Health Coach Membership Mastery Event
Jeff Walker Product Launch Formula
Links to resources: