Jul 5, 2021
Money can be a source of joy or anxiety depending on how you manage your finances. Mark Butler explains why fear doesn’t have to influence your financial future and why marketing is just as important as your mindset when it comes to your business finances!
In this episode, Cathy and Mark discuss:
- Advice for coaches struggling with scarcity mindset
- The connection between your fear and your financial future
- Practical tips for looking at your business’ financial information as a road map to predict and influence your future revenue
- Recommendations for managing your anxiety as you try to reach your sales goal
- Why it’s important to set revenue goals
- Tips for when you’re not hitting your financial targets
- Suggestions for handling challenging circumstances such as COVID
Memorable Quotes:
- “When I set aside the concept of a scarcity mindset, I get closer to the truth...some other fear comes up.”
- “The better we get at predicting, the better we get at guessing, and the better we get at the marketing and the sales to support those guesses, the more stability we’ll have in our business finances and our personal finances.”
- “In the best case scenario, the revenue goal will help you spend your time in different ways that actually produce more growth than if you had never set that revenue goal in the first place.”
- “The solution is more often found in the marketing than it is in the mindset. Mindset absolutely matters but it’s not the only thing that matters.”
Mark Butler is the founder of the accounting startup Let’s Do the Books, as well as the bookkeeper, CFO and confidante to top online entrepreneurs like Brooke Castillo.
Before working in finance, Mark co-founded three online businesses that brought in close to $2 million in total revenue.
Today, Mark combines his business savvy with his certification in life coaching to help business owners take control of their finances and work through the shame and anxiety that almost always comes up when dealing with money.
Mentioned In This Episode:
Links to resources: