Dec 10, 2018
Today’s episode is a two hour workshop for anyone that has a Health Coach Group Program. This workshop covers many different strategies to help establish and grow your health coaching program. Cathy wants to help you set up a successful program launch and to get your program in front of clients so you can start making money!
Cathy discusses…
- Establishing a list building system
- The need for a consistent branding message
- Having a program and a group ready for administration
- Ways to offer a webinar
- Using videos and an email auto responder
- Using your program to get a better understanding of your customers
- The Seven Steps customers should experience in your program
- Tailoring your program to your specific niche and customer needs
- Different marketing styles
- Pre-launch steps and videos to use to provide as much value as possible
- Importance of completing program
- Marketing calendar
- Ways to build your list
- Assisting clients with steps to transformation
- Membership mastery vs. building program
- Legality of providing general educational information vs. prescribed diets, etc.
- Suggestions for making videos
- Value of referrals and repeat customers
- Review of pre-launch videos
- Beta testing and sharing testimonials
- Importance of authenticity and transparency
Things Mentioned In This Episode:
Links to resources: