Dec 17, 2018
Thanks for joining another episode of Health Coach Conversations! Our special guest today is Adrian McIntyre. Adrian hails from a family of professional storytellers, has worked as a journalist, and has a PhD in cultural anthropology. He shares with us why he offers storytelling as a professional service for others and how stories shape who we are for ourselves and the way we show up in the world.
Adrian discusses the following:
- The importance of understanding the stories that shape our individual experience
- How our stories can be altered
- The difference between sound bites and stories
- The power of telling stories that connect with others
- Bite-size, story-driven content vs. brand storytelling
- Embracing story as an evolving, living practice
- The value of online story content
- Story-driven case studies and stories of success you’ve had with clients
- Messaging strategies, top line messages, and killer facts
- Using local networking events as a way to practice sharing your message
- 5 topics for generating stories: People, places, process, problems, promise
- Why people want and need to hear themselves in your story
- 3 critical phases of storytelling: Discovery, design, delivery
- 5 types of social media content: photos, long form text, produced video or audio, 24 hour stories, live streams
- 2nd order observation and gaining a different perspective
- You don’t control the stories you tell and not everyone shares your perspective
- Dynamic relationship between the story, the teller, the audience
- Examples of how business owners use storytelling
- How to know what story you should tell
Things Mentioned In This Episode:
Adrian@storyprofit.com 5x5 Content Strategy Framework
Links to resources: