Dec 24, 2018
For today’s episode of Health Coach Conversations, Cathy welcomes back online digital marketing consultant and social media manager Karen Yankovich. Karen shares the value of using Twitter as a way to directly reach others and to become recognized as an influencer.
Cathy and Karen discuss the following:
- What it means to have a robust Twitter profile
- Live vs. scheduled content
- Character counts and tagging
- Strategy for sharing links
- Using hashtags to create searchable content
- Suggestions for who to follow and how to get high quality followers
- How to connect with others and offer them value
- Linking Instagram and Twitter
- The value of consistent action
- Using statistics, opt-ins, and calls to action
- Growing numbers vs. providing substance
- Why unfollowing is just as important as following
- Tweeting vs. directing messaging
- Resource for content creation
- Importance of making it easy for others to share your content
Things Mentioned In This Episode:
Links to resources: