Jun 16, 2026
In this episode of Health Coach Conversations, Cathy Sykora talks with Kristine Palmer and Paola Camacho, co-founders of OverCoffee Consulting, about how SEO is evolving in the age of AI. They explore what health coaches, healthcare providers, and service-based businesses need to understand about online visibility as search engines and AI tools change the way people find information. Kristine and Paola share why clear messaging, local search optimization, and a strong brand story are more important than ever. This conversation is especially valuable for health coaches who want to attract more clients, improve their digital presence, and create marketing systems that work consistently in the background.
In this episode, you'll discover:
- How AI is changing the way people search for health coaches, providers, and professional services
- Why traditional SEO strategies need to evolve alongside AI-powered search
- The importance of optimizing your Google My Business profile for local visibility
- How health coaches can clarify their messaging to attract the right clients
- Why your unique “secret sauce” matters in a crowded online marketplace
- How strategic marketing systems can support sustainable business growth
- What small businesses can do to improve visibility without building a full in-house marketing team
Memorable Quotes:
- “AI is changing the way people search for health coaches, providers, and professional services.”
- “Your unique value is what sets your business apart from the competition.”
- “Marketing should work in the background so you can focus on serving your clients.”
Bio:
OverCoffee Consulting is led by co-founders Kristine Palmer and
Paola Camacho, who bring complementary expertise in finance,
marketing, and strategic consulting to support healthcare
providers, professional service firms, and mission-driven
businesses.
Kristine brings an entrepreneurial and strategic perspective shaped by co-founding and successfully selling Reventals in 2023, along with extensive marketing consulting experience for legal, financial, real estate, and healthcare-adjacent businesses. She focuses on helping service-based organizations clarify their messaging, strengthen visibility, and build marketing systems that drive consistent client growth. Kristine holds an MBA from St. Edward's University and is also the founder of Horse + Bow, a leadership and wellness-focused organization based in the Texas Hill Country.
Paola brings deep corporate and international experience, having held senior marketing and business strategy roles at Citigroup and emerging companies. With a strong foundation in financial analysis, process improvement, and digital marketing, she helps clients implement scalable systems that support sustainable growth and operational clarity. Paola holds an MBA from EADA Business School in Barcelona and a Digital Marketing Certificate from London, with professional experience across the U.S. and Europe.
Together, Kristine and Paola founded OverCoffee Consulting to give healthcare providers and small businesses access to senior-level marketing strategy and execution, without the overhead of a full in-house team, so they can focus on serving their clients while their marketing works in the background.
List to Episode EP351 Below:
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Mentioned in This Episode:
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OverCoffee Consulting Resources: https://overcoffeeconsulting.com/resources/
Links to Resources:
- Health Coach Group Website: thehealthcoachgroup.com
- Special Offer: Use code HCC50 to save $50 on the Health Coach Group website
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