Jun 3, 2019
We all know the value of networking when it comes to growing your business. You would never walk into an event and immediately give a sales pitch to a complete stranger, and you shouldn’t do it social media, either! Karen Yankovich returns to the show to talk with Cathy about 3 ways to leverage your connections on LinkedIn and reach your target market.
In this episode, Cathy and Karen discuss the following:
- Why you need to narrow down your niche
- How LinkedIn allows for targeted networking
- The growing benefits of LinkedIn Ads
- Using a personal page vs. a company page on LinkedIn
- Why your LinkedIn profile should tell others about you but focus on them
- Start building your connections by starting small and sending messages
- Different ways to provide value to your LinkedIn connections
- The benefits of interacting with Groups
- 3 Ways to use LinkedIn as a business owner
- How to avoid violating LinkedIn’s Terms of Service
- Karen’s free LinkedIn Workshop
Karen specializes in using LinkedIn as a tool to connect with others. This social media platform is constantly evolving and the benefits it provides to business owners are endless. Here are 3 of Karen’s most current suggestions for successfully using LinkedIn:
3 Tips for Using LinkedIn
- 1—Don’t skip the connecting piece: Make consistent connections by searching for those who will be valuable to your business and send connection requests weekly.
- 2—Make sure you have a great profile: Your profile should be client-facing and focus more on your client and make them want to connect with you.
- 3—Keep up with your LinkedIn inbox: Keep your inbox open and respond to messages so others will know you value their connection.
Freebie:
Karen Yankovich Free LinkedIn Workshop
Mentioned In This Episode:
Links to resources: