Jul 5, 2022
Branding is more than just pretty graphics. Naomi Gee shares why health coaches must have a message that speaks clearly to customers and a consistent brand.
In this episode, Cathy and Naomi discuss:
- What it means to be a StoryBrand Certified Guide
- How health coaches can gain brand recognition and the value of customer-centered storytelling
- Whether your marketing message or brand design is more important
- What branding is and why personal branding matters for health coaches
- Using Canva to implement systems to maintain consistent branding
- Advice for testing brand messaging with strangers
- Why health coaches should clarify their message and use a brand playbook
- Understanding the difference between a brand style guide vs. a brand playbook
Memorable Quotes:
- “We want our customers and our clients to fully understand what problem we're solving for them because a lot of times people aren't even aware of a problem that they have until we print it out.”
- “Branding is consistent and cohesive messaging and consistently cohesive visuals when you show up in front of your audience.”
- “Part of what helps businesses start to gain traction is their branding because they start showing up as something that their audience recognizes in their social media feed or in their inbox.”
Naomi has basically been an entrepreneur since she was 11-years-old. She’s also the only brand strategist and designer partnering with growth-minded mom-owned businesses to level up their branding from cute but unexciting to grow brand recognition, without adding 100 marketing tasks to your already full to-do list.
As a StoryBrand Certified Guide, Naomi helps businesses invite their audience into a story they actually want to be part of and creates visual branding that highlights those stories. After having her second daughter, she struggled to physically feel like herself again until she found some key people to follow. This triggered a passion and goal to help as many mom-owned businesses as she can create brand recognition in the health, wellness, and fitness industry so they can reach people like her who need them.
Mentioned In This Episode:
Naomi Gee - https://naomigee.com/
15 Minute Call with Naomi - https://naomigee.com/15
Building a Story Brand by Donald Miller - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329
Canva - https://www.canva.com/
Links to resources:
Health Coach Group Website