Jul 18, 2022
Writing a book is a great way to get your message out as a health coach. Jennie Nash shares how publishing a book allows you to leverage your expertise, reach a larger audience, and create a solid foundation for your business!
In this episode, Cathy and Jennie discuss:
- Who can and should write and publish a book
- Two ROIs for writing a book:
- External - making money, speaking engagements, partnerships
- Internal - increase impact, take up more space, change lives
- Understanding the investment required in publishing a book
- Different paths to publishing and knowing what you can sell to your mailing list
- Publishing a book to create the foundation of your business’s ecosystem
- Advice about hiring ghostwriters and working with a book coach
- Using a framework to outline the goals for your book and going from good to great
- Why health coaches should consider writing a book
Memorable Quotes:
- “Writing a book these days means being an entrepreneur and bringing a product into the world and connecting with a customer and helping your reader on a transformation journey.”
- “When they really know their audience…A really smart author can make a lot of money if they can sell a lot of books.”
- “The book itself is not usually the thing that makes people money. It's usually what they can do with that book.”
- “Sometimes landing on the right title, or the right concept, or the right way of speaking about something, is how you take an idea from, from good to great.”
Jennie Nash is the founder and CEO of Author Accelerator, a company on a mission to lead the emerging book coaching industry. Author Accelerator has trained more than 100 book coaches in both fiction and nonfiction through their book Coaching Certification Program. Jennie's own book coaching clients have landed top New York agents and six-figure book deals with Big 5 houses such as Penguin, Scribner, Simon & Schuster, and Hachette, and won dozens of national indie book awards. Client KJ Dell'Antonia became an instant New YorkT imes bestseller and Reese Witherspoon Book Club pick in 2020, and in 2021, Client Jenn Lim, hit the Wall Street Journal bestseller list. Jennie is the author of 10 books in 3 genres.
Mentioned In This Episode:
Jennie Nash - https://jennienash.com/
Books:
Blueprint for a Nonfiction Book - https://www.amazon.com/dp/B09X6CSY67?tag=&linkCode=osi&th=1&psc=1
Blueprint for a Book -
https://www.amazon.com/dp/173325112X?tag=&linkCode=osi&th=1&psc=1
Links to resources:
Health Coach Group Website