May 28, 2018
Welcome back to another episode of Health Coach Conversations! Today I’ll be discussing an important topic for health coaches and their businesses, guaranteed income! Discover how you can be making guaranteed income by offering monthly subscriptions today! In this episode Cathy talks about the following:
The subscription business model has so much to offer not only for you, but also for your clients. Clients in membership programs have the peace of mind they won’t forget anything or have to scramble to reorder, making the program a more enjoyable experience for them overall. Clients in membership programs also feel like they are getting better overall service, because the membership is always there and so are you as their coach. On the flip end of that, as the coach or mentor, you are more relaxed when you know you have that stable income coming in, you are more likely to form closer relationships and better rapport with clients in a membership style program, and you have more time to create additional content or even new programs. If you’ve got something of value to offer, it will sell.
Things To Consider When Creating A Subscription/Membership Program
So many people subscribe to various membership programs already and might not even realize it. From small, independent online businesses to multi-million dollar corporations, subscription services and membership programs have been helping to deliver value and convenience to individuals all over the world. It is a proven business model that can also work for your online health business. If you can offer a subscription that offers both value and convenience to your own ideal clients for a good price, I can tell you right now - people will sign up! Take a look at this list of popular subscription services below and see how many you recognize.
Examples of Popular Subscription Services
Things Mentioned In This Episode:
Health Coach Group Memberships
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
Links to resources: