Apr 26, 2021
Facebook advertising is an excellent way to position yourself in front of the right customers, but you must have the right ads in place. Ashlie Pappas shares updates to Facebook advertising due to Apple privacy changes and how you can still optimize your ad campaigns for clients to not only find you, but buy from you too!
In this episode, Ashlie discusses:
- Why advertising is one of the most effective ways to grow your business
- Think of advertising like a funnel: opt ins, conversions, pixels, cookies
- Apple IOS 14 and updates to Facebook advertising
- Facebook Pixel vs. Conversions API
- Using a Facebook business account to manage advertising
- Events manager, conversion events, tracking, page views
- 4 Tabs of Facebook advertising: Campaign, ad sets, ads, resource center
- Being intentional about optimization and the journey you want your customer to experience
- Taking advantage of Facebook’s trainings and education center to set up your first ad campaign
- Encouragement to be ready for the Facebook Ad change
Memorable Quotes:
- “It’s very important that all health coaches and wellness professionals and practitioners online advertise and let people know that you’re there to help them. Advertising is very important.”
- “It’s something you need to be prepared for. If you’ve never used Facebook Ads, you’ll want to go to the pixel.”
Ashlie Pappas is married with two teenage children. She has been in the health and wellness industry for over a decade as a nutrition counselor, weight loss specialist, personal trainer, yoga instructor, health coach, meditation teacher, and essential oil educator. She is the founder of Naturally Ashlie-Naturally Oiled, and the host of the successful Stress Free Naturally and Naturally Recovered Meditation Podcasts. She's personally lost over 100 pounds, as well as adapted to life with a debilitating nervous system disorder. When not hard at work, Ashlie gets outdoors as much as possible, frolics, plays ice hockey, and tackles her bucket list. She helps others to learn to love themselves again through simple and realistic lifestyle shifts that include nutrition and healthy eating, physical activity, stress reduction, and activities that bring more meaning and joy into life. Through her blog, podcast, courses, and coaching, she's dedicated her life to helping others to prioritize themselves, reduce stress and achieve their health and wellness goals.
Mentioned In This Episode:
The Inner Circle Membership Program
Links to resources: