Oct 1, 2018
Welcome back for another episode of Health Coach Conversations! Today, we’re talking about expanding your marketing. I have Karen Wright who is a health coach that is a functional nutritionist, studying to be an herbalist. Karen uses Facebook Live to offer a daily “Tea Time” to her customers in order to help them get to know her and trust her. Karen discusses the importance of marketing that is consistent and that shows what you do and who you are.
Cathy and Karen discuss the following:
- “Tea Time” with Karen
- Providing value and bite-size information to customers to build confidence
- Relationships between doctors and patients
- Different types of advertising
- Establishing trust and reliability
- What it means to be human and relatable
- Facebook Live vs. YouTube
- Benefits of “Tea Time”
- Why doctors should work with health coaches or nutritionists
- Benefits and drawbacks of using Facebook Live
- Using Vemo for marketing and education purposes
- Different marketing goals and monetary expenses
Things Mentioned In This Episode:
Links to resources: